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This web page kmtechnology.com states the following, "KM Technology Group leads the industry in providing Training, Technical Support and Wellsite Services for extended reach and horizontal drilling." Our analyzers saw that the website also said " The strength of our trainers stems from our experience planning and successfully delivering challenging ERD and Horizontal wells around the globe for over 25 years." The Website also said " Our courses incorporate the recent advances in complex well technologies together with the instructors firsthand knowledge of what works, and what does not." The website's header had extended reach drilling as the most important optimized keyword. It is followed by horizontal directional drilling, well engineering, and drilling engineering which isn't as highly ranked as extended reach drilling. The next words kmtechnology.com used was oil and gas drilling Horizontal Extended Reach Drilling. ERD was included but might not be viewed by web crawlers.